Associate Director of UX
Brooke Davidson
Product/UX /UI Design
As a senior UX\UI Designer I have had the privilege of working on web and mobile experiences for over 19 years. Most recently with FINRA I was able to work with cross functional teams in infinitely complex enterprise application ecosystem to solve problems and get features shipped. Managing a team of designers and contributing back to the design community by championing accessibility and design system maturity.
At Microsoft I was able to collaborate with project managers, developers and design studios in the US and India. I was working with the core design system and components in Figma as well as a departmental design system. I followed the design patterns and developed some of my own by asking pertinent questions about the user journey and thinking critically about how to solve complex problems. I was collaborating across teams to share knowledge and take some of their experimentations and find ways to fit them into our project needs. It felts amazing to give back and have other teams like the OneDrive team and SharePoint using some of the solutions I put together.
I take a holistic view of user experience and try to consider not only the personas, the journey and the structure of the experience but also some of the less obvious elements like accessibility and search engine optimization. I strive to make the user’s experience enjoyable and effortless.
View my process:
Brand & Story Building
Building a brand from the ground up takes a compelling story, a clear visual direction and a whole mess of deliverables. I have had the pleasure of building a few start up brands from virtually nothing to something great.
Some brands I have designed, re-designed or help evolve include:
Add3, VirgoLimo, WahooFitness, Whispir, Endicia, Amazon Home Services, StorageMate, Humio
Case Study Virgo Limo
I worked directly with the CEO as Creative Director and principal designer of the project. I started on the project during the early phases of conception and brought it to launch. Virgo Limo is a B2B business with B2C interactions that facilitates a town car service for hotel partners. Not only did I go through many rounds to develop the logo, but I then designed the website, phone app for hotel guests, ipad app for drivers and dashboard providing data visualizations of real time results for business owners. I also designed and coded email templates for the various stages of booking. The phone app and email templates needed to be skinnable to reflect the branding of the hotel partners. This flexiblity provided unique design challenges that I was glad to overcome.
Example Work
Expertise
Branding
Creative Direction
Logo Design
Color Palette Creation
Development of a Design Language
Business Cards
Style Guide Development
Visual Asset Creation
Photo Direction
Presentation Design
Website Design
Motion & Video
Motion Graphic Design
Interaction Design
Video Editing
Accessibility
Animated Gifs
Animated Social Media Stickers
Animated Banner Ads
Immersive Ad Experiences
Intros
Outros
Lower thirds
User Experience
UX/UI Design
Website Design
Product Design
App Design
Defining Personas
Journey Mapping
High Fidelity Prototyping
Collaborates Seamlessly with Developers
Optimization
Conversion Rate Optimization (CRO)
Digital Marketing Experience
A/B Testing
Heat-mapping
User Behavioral Analysis
Tools & Languages
Adobe Creative Suite
Sketch
Figma
InVision
UX Pin
HTML/CSS
JavaScript
PHP
Collateral
User Interfaces
Websites
Landing Pages
Mobile Ads
Display Ads
Story Ads
Instant Experiences/ Canvas
Print Ads
Out of Home
Posters
Billboards
Booth Design
SWAG Design
Letterheads
Presentation Decks
Reports
White Papers
E-books
Custom Icons
Email template design
Email coding
Landing page design
Landing page coding
Synergy Between Product & Marketing
I understand the importance of cohesion between product design and marketing materials. I am able to bridge the gap between these worlds and present the best elements forward while respecting the core of the product/ app or service.
With VirgoLimo I was able to ensure that the marketing placements of the service both matched the partner hotel website and the primary VirgoLimo branding, transitioning seamlessly. Product design has a different focus from marketing but I am able to communicate between teams and find solutions that benefit both worlds.
Digital Marketing Expertise
Having been a Creative Director for a digital marketing agency Add3 in Seattle, I have been immersed in the world of digital marketing. From Snapchat videos to Instagram stories, branded giphys and influencer marketing, I have driven campaigns and go to market strategies for startups to fortune 500 clients.
I have done extensive A/B creative testing, and learned winning strategies for each platform and ad type. I have driven year over year sales increases with my clients through evolving their brands and ads with the ever changing platforms and audiences.
My level of expertise has grown through extensive testing of messaging, ad type, creative and much more. Working with media managers directly managing the budgets and building the audiences has helped me gain a deeper understanding of targeting the right message to the right audience.
I have experience building a full funnel approach from awareness and brand building campaigns to direct response initiatives driving conversions and revenu.
Tech, Companies and Startups
Amazon AWS
Nintex
Moxi
Plethora
National Purchasing Partners
8 Greens
Wave
CodeFellows
Play Impossible
RealSavvy
Rover.com
Sage
Tyntec
Intermedia
Wahoo Fitness
CommuniGift
Liveperson
Likewise
Amazon Launchpad
Amazon Pay
Seattle Interactive Conference
T-Mobile
Sonos
Outdoor Research
Results
5 X
joins with mobile optimized sign up funnel
912%
increased revenue YOY Wahoo Fitness